lg77 Privacy Policy

lg77 is an internationally licensed online gaming and sports betting platform operating at lg77.pro. We provide cricket betting, live casino games, slot games, and virtual sports to players in Pakistan and other permitted jurisdictions. All services are offered exclusively in Pakistani Rupees (PKR) and are designed with the Pakistani market firmly in mind.

For the purposes of this Privacy Policy, "lg77", "we", "us", and "our" refer to the operating entity behind the lg77 platform, its licensor, and any authorised data processors acting on its behalf. When we refer to "you" or "Player", we mean any individual who visits, registers on, or otherwise interacts with the lg77 platform.

lg77 collects only the data that is genuinely necessary to provide you with a safe, compliant, and enjoyable gaming experience. The categories of personal data we collect are as follows:

lg77 collects personal data through the following channels and mechanisms:

• Registration Form: When you create an lg77 account, you voluntarily provide your name, mobile number, email address, date of birth, and city of residence.
• KYC Verification: When you first request a PKR withdrawal or when our compliance system flags an account for review, we request a CNIC scan and a live selfie or identity photograph.
• Deposit and Withdrawal Transactions: Financial transaction records are generated automatically when you move funds via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, or bank transfer.
• Platform Activity: Our servers automatically log your IP address, device identifiers, session data, pages visited, games played, and betting activity every time you interact with lg77.
• Customer Support Interactions: When you contact our team by live chat or email, your messages and the information you provide within them are recorded and stored as part of your account record.
• Cookies and Tracking Technologies: As described in detail in Section 07, we place cookies and similar tracking tools in your browser to maintain session integrity, analyse usage, and optionally personalise your experience.

lg77 does not purchase personal data from third-party data brokers or acquire player lists from other gambling platforms.

Every piece of data lg77 collects is used for a specific, documented purpose. We do not process personal data beyond what is reasonably necessary to fulfil those purposes. The primary uses of your data are:

• Account Management: Creating, maintaining, verifying, and closing your lg77 player account in accordance with our Terms & Conditions.
• Age and Identity Verification: Confirming that all players are aged 21 and above, as required by our licensing obligations and responsible gaming commitments.
• Transaction Processing: Executing PKR deposits and withdrawals accurately and promptly via your chosen payment method — JazzCash, EasyPaisa, or bank transfer.
• Fraud Prevention and Security: Monitoring account activity for signs of unauthorised access, money laundering, collusion, or bonus abuse. Technical data such as IP addresses and device fingerprints are central to this function.
• Regulatory Compliance: Meeting the anti-money laundering (AML), Know Your Customer (KYC), and record-keeping obligations imposed by our international gaming licence.
• Customer Support: Responding to your queries, resolving disputes, and providing assistance through live chat and email support in Urdu and English.
• Responsible Gaming: Using your playing pattern and usage data to identify signs of problem gambling behaviour and to apply deposit limits, cooling-off periods, or self-exclusion where appropriate.
• Marketing Communications: Sending you relevant promotional offers — such as PSL cricket bonus alerts, deposit match offers, and slot tournament invitations — where you have explicitly opted in. You may opt out at any time via account settings.
• Platform Improvement: Analysing aggregated and anonymised usage data to improve game selection, site performance, and the overall player experience.

lg77 processes your personal data on the following legal grounds:

• Contractual Necessity: Processing required to fulfil our obligations under the account Terms & Conditions — including account creation, bet settlement, and PKR transaction processing.
• Legal Obligation: Processing required to comply with AML regulations, KYC requirements, and record retention obligations imposed by our licensing authority.
• Legitimate Interests: Processing carried out for fraud prevention, platform security, responsible gaming monitoring, and general platform analytics, where those interests are not overridden by your fundamental privacy rights.
• Consent: Processing for optional marketing communications and non-essential cookies, where your explicit opt-in consent has been obtained. You may withdraw this consent at any time.

lg77 does not sell your personal data. We share data only in the following tightly controlled circumstances:

• Payment Processors: Transaction reference data is shared with JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank solely for the purpose of completing the specific financial transaction you initiated.
• KYC and Identity Verification Providers: CNIC documents and selfies may be processed by an authorised third-party KYC verification partner that operates under a binding data processing agreement with lg77.
• Game Content Providers: Your player ID and session token are passed to third-party game studios when you launch a live casino game, slot, or virtual sports product. These providers do not receive your full personal profile.
• Fraud and Risk Analytics Platforms: Anonymised or pseudonymised technical data (IP, device fingerprint, session behaviour) may be processed by a third-party fraud detection service to identify high-risk patterns.
• Regulatory and Law Enforcement Authorities: lg77 will disclose personal data to licensing authorities, financial intelligence units, or law enforcement agencies where legally required to do so — for example, in response to an AML investigation or a valid court order.
• Business Transfers: In the event of a merger, acquisition, or sale of the lg77 business, player data would be transferred to the acquiring entity under equivalent data protection obligations.

lg77 uses cookies and similar browser-based technologies to ensure the platform functions correctly, to protect your account session, and — where you have consented — to personalise your experience and analyse usage patterns. The cookies we use fall into the following categories:

Strictly Necessary Cookies — These cannot be disabled. They are essential for core platform functions:

Functional Cookies — Remember your preferences to improve your experience:

Analytics Cookies — Used with your consent to understand how players use the platform:

Marketing Cookies — Used only where you have explicitly opted in:

You can manage or delete cookies at any time through your browser's privacy settings. Note that disabling strictly necessary cookies will prevent the lg77 platform from functioning correctly.

lg77 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and our licensing obligations. The following retention periods apply:

• Active Account Data: Retained for the full duration of your account's active status plus a minimum of five (5) years following account closure, as required by international AML and gaming licence record-keeping obligations.
• KYC and Identity Documents: Retained for a minimum of five (5) years from the date of submission or from the date of account closure, whichever is later.
• Financial Transaction Records: All PKR deposit and withdrawal records are retained for a minimum of five (5) years, as required for AML audit trail purposes.
• Customer Support Records: Correspondence and live chat transcripts are retained for three (3) years from the date of the most recent interaction.
• Marketing Consent Records: Records of your consent to marketing communications are retained for the duration of your account plus two (2) years, to demonstrate compliance with opt-in obligations.
• Technical and Log Data: Server logs and security event data are retained for a maximum of 13 months, after which they are deleted or permanently anonymised.

When personal data reaches the end of its retention period, it is securely deleted or irreversibly anonymised so that it can no longer be associated with you as an individual.

lg77 maintains a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Key measures include:

• Encryption in Transit: All data transmitted between your device and the lg77 platform is encrypted using TLS 1.2 or higher. This applies to your account login, game sessions, and all PKR financial transactions.
• Encryption at Rest: Sensitive personal data stored in lg77's databases — including CNIC references, financial identifiers, and hashed passwords — is encrypted using AES-256 encryption.
• Access Controls: Access to personal data is granted on a strict need-to-know basis. All internal access events are logged and subject to periodic review by the lg77 security team.
• Password Hashing: Player passwords are never stored in plain text. They are hashed using a strong, salted cryptographic hashing algorithm before storage.
• Two-Factor Authentication: OTP-based 2FA is available for all lg77 accounts and is strongly recommended. We also apply 2FA internally for any staff member accessing player data systems.
• Penetration Testing: lg77's platform undergoes regular security assessments and penetration tests conducted by qualified third-party cybersecurity professionals.
• Incident Response: lg77 maintains a documented data breach response procedure. In the event of a breach affecting your personal data, we will notify affected players and the relevant authority within the timeframes required by our licensing jurisdiction.

As an lg77 player, you have the following rights with respect to your personal data. To exercise any of these rights, contact us at [email protected] with the subject line "Data Rights Request" and your registered mobile number or email address for verification purposes.

• Right of Access: You may request a copy of all personal data lg77 holds about you. We will provide this in a structured, commonly used format within 30 days of receiving a verified request.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. For contact details, you can update most information directly in your account settings.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data. Note that this right is subject to our legal obligations — data that must be retained for AML or licensing compliance cannot be deleted until the relevant retention period expires.
• Right to Restrict Processing: You may request that lg77 pause the processing of your data in certain circumstances, for example if you contest the accuracy of the data or object to a particular use.
• Right to Data Portability: You may request that we provide your personal data in a machine-readable format so that it can be transferred to another service provider of your choosing.
• Right to Object: You have an absolute right to object to the processing of your personal data for direct marketing purposes. You may also object to processing based on legitimate interests, subject to our demonstrating a compelling overriding purpose.
• Right to Withdraw Consent: Where processing is based on your consent — such as marketing emails about lg77 promotions — you can withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

The lg77 platform is strictly intended for individuals aged 21 years and above. We do not knowingly collect, process, or retain personal data from anyone under 21 years of age.

Our registration process includes a mandatory date-of-birth field, and age is verified during KYC before any withdrawal is permitted. If lg77 has reasonable grounds to believe that a user is under 21, the account will be immediately suspended and the matter reviewed by our compliance team.

lg77 strongly recommends that parents and guardians in Pakistan utilise parental control software to prevent underage access to online gaming platforms. Responsible gaming starts at home.

As an internationally licensed online gaming operator, lg77's infrastructure and certain service providers are located outside Pakistan. This means that some of your personal data may be transferred to, stored in, or processed in countries other than Pakistan.

Whenever personal data is transferred internationally, lg77 takes the following steps to ensure your data remains appropriately protected:

• We use only third-party processors that can demonstrate adequate data protection standards through recognised frameworks, contractual safeguards, or equivalent measures.
• We enter into data processing agreements with all international processors that include binding data protection obligations consistent with recognised international privacy standards.
• For KYC processors and payment gateway partners, we conduct due diligence reviews to confirm that the receiving entity's security practices meet or exceed our own internal standards.

lg77 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or our licensing obligations. When material changes are made, we will notify registered players by email to their registered address and by displaying a prominent notice on the lg77 platform, at least seven (7) days before the changes take effect.

The date at the top of this Privacy Policy indicates when it was most recently reviewed. We encourage you to review this page periodically so you remain informed about how your personal data is being protected.

Your continued use of the lg77 platform after the effective date of any updated Privacy Policy constitutes your acknowledgement of the changes. If you do not agree with the updated policy, you should cease using the platform and request account closure before the effective date.

If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to report a privacy concern, our dedicated privacy support team is available 24/7 in both Urdu and English.

• Email: [email protected]
• Subject Line for Data Requests: "Data Rights Request — [Your Registered Mobile Number]"
• Live Chat: Available within the lg77 platform after login, 24 hours a day, 7 days a week.
• Response Time: Privacy queries acknowledged within 48 hours; substantive responses within 30 calendar days.

This Privacy Policy was last reviewed and updated on 1 January 2026. The current version supersedes all prior versions of the lg77 Privacy Policy.